Today I am so happy to feature a mama who I've followed on IG for a long time, Laura from Little Indies. Her shop has recently gone through some rebranding and I am so happy to be able to share her "new" shop with you! Read her post below and then go support this awesome mama! She sent Lemon and I matching Brave and Free shirts for the 4th of July, they were so cute and comfy!
What is the name of your shop and how can we find you?
The name of the shop is
Little Indies and you can also find us on
Instagram,
Twitter and Facebook.
Tell us about what you make/sell in your shop.
The
shop is West Coast inspired fashion for kids and adults. Right now we
sell t-shirts and hopefully in the future we can expand to hats,
sweatshirts, etc. We are trying to go for designs that represent that
California surfer/skater look.
How/why did you start making these products and open this shop?
It
may sound silly to some, but having a children's clothing line has been
a dream of mine for years and years. I've always loved fashion, and once
I had kids I loved to find fun things to dress my kiddos in. We lived
in Northern California for a while and completely fell in love with the
culture and the scenery. There's something about Cali that just speaks
to me. I always say that there's a special part of my heart that will
always be there. I think that's why we wanted to have our clothing line
centered around west coast designs. We really feel a connection to it.
And, my husband and I are totally skater/surfer/hipster wannabes. We call
it "skipster". . . it's our own style haha. {Love it!}
How long have you been in business?
We have been in business since the beginning of June, but we have planned and dreamed about this for years.
What is your background (college/career/etc.)? Tell us a little bit about your family.
My
husband, Will, and I (Laura) are adventurers. We love to take leaps of
faith and do things out of our comfort zone. So, when we got married 6,
almost 7, years ago, we decided to move from our hometown to a different
state. In the 6 short years we have been together, we have had 3 kids,
lived in 7 places (6 of those moves were cross country), had multiple
job changes, and lots of new endeavors . . . But, we did it all because we don't
just like ordinary. We love to live free . . . Each move was a move of the
heart that brought us into a deeper understanding of ourselves, and how
to love people better. Our goal with our lives is to live and love out
loud. To run hard after dreams and goals and kick fear in the face. We
have many more dreams to come, and this clothing company is one of
those. Something that we've always said in regards to making clothing
is, "What if??" And, we don't want to say it anymore. We are finally
just doing it. We also love music. My husband is the guy with more
guitars than I can count. He has 3 CDs and we also made a kids' CD
together. We are about to start working on our next CD. I think our
biggest passion is just doing things together and not taking life for
granted.
How does this company help your family? Or you?
I've
got a big, dumb fear of failure. I know it's dumb. So, me jumping
out and finally doing this was a big deal for me. There's a lot of
details that go into starting a business, and each step that I take makes
me more confident. This company has honestly helped me just to not be
afraid. It's been really cool to see my designs actually printed!
Did you ever think you'd be doing this? What did you think you'd be doing instead?
Yeah!
It's been a dream of mine for a long time. First and foremost, I just
love my kids. We live for family. So, I just started homeschooling and
I'm doing life with my 3 kiddos. And, on top of that I'm also trying to
fulfill some personal dreams of mine too.
Does anyone help you with your shop?
My
husband. I truly would be lost without him ha! He is a techie guy. His
full time job is a web engineer and he's really good at it. His other
job is with YouTube making web development tutorials. So, he does the
website for Little Indies and does the mock ups for the t-shirts. I
basically just have ideas and designs and he makes them happen
electronically.
How do you find time to run your shop and create products?
We
make time. We really don't have it but if you wait to have time, you'll
never live out your dreams. Currently, we just made a cross country
move from California back to our hometown in St. Louis, I had a C
Section a couple months after that, so I've been taking care of my new baby
and my two toddlers, homeschooling, and my husband has a few businesses he
does. And, on top of it all we are about to start building a house on 21
acres of land. One of the things that's been on our heart since the
beginning of our relationship was to start a farm and be more dependent
on our own land. So we can't wait to start that process.
What do you love about this businesses?
I
love the creative aspect. It's so fun to just come up with designs and
see them come to life. We also LOVE fashion and dressing up our kiddos.
Living in California gave us a new love for the culture and the
surf/skater look.
What is the most challenging part of this business?
Like
I said before, finding time. We have so much going on but we just love
doing this. The creative process, the time spent together, seeing
designs come to life. It's all so much fun so we always make it happen.
Even if it means staying up until the wee hours of the morning even
though your infant will wake you up all night (whoops!).
Where do you see your shop in the future?
I
hope that the word will get our about our shop. Our end goal with this
business is to have a very concise look to all of our products so
people can tell it's our brand. We only have a few designs now, but have
many more in the pipeline that we can't wait to share. We would love to
ultimately have designs that are fun but also have positive messages.
Like our 4th of July "Free" and "Brave" designs. We love to tell our
kids all the time what their identity is. That they are mighty, they are
brave, they are free, etc. So, many of our designs go hand in hand with
that.
Tell us your favorite product or your most favorite thing you've created?
So
far I'm loving the 4th of July shirts. Like I said, the meanings are
great. It not only talks about our rights as Americans but also tells of
our identity as humans. Love seeing my kids wearing them!
Do you have any advice for future mom-entrepreneurs?
You'll
never know unless you try. I think that's a big thing I've learned.
When you're afraid of failure like I am, there's a lot of excuses to
hold you back. It's the moment that you say, "Who cares if I fail!" and
you charge at your dreams no matter the cost. You'll succeed no matter
what. Even without a single sale, you still prove to yourself that
you're capable. And, you learn a lot of lessons in the process.
What are some of YOUR favorite shops/products, besides your own?
A
great shop that I've always loved, because of their surfer vibe, is
Of One Sea. They have really high quality products and they're based in
Hawaii which makes it special. I just bought my husband a pair of their 4
way stretch swim trunks and he loves them! I'm also in love with
Albion Fit for their feminine style and their swimsuits are to die for. I
just recently bought a swimsuit from
Kingdom and State and have loved
all of their products as well!
Thanks Laura, wishing you the best of luck in ALL of your adventures! XO
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